FanFuel

Brand Promotion Policies

FanFuel Brand Promotion Policies

IMPORTANT: FanFuel is a performance affiliate network built for all traffic types. Whether you specialise in SEO, social, video, native, or paid media, FanFuel gives you the tools, transparency, and commissions you need to scale. We partner with experienced affiliates who focus on driving quality traffic, across all of the above channels.

NOTE: Before applying please make sure you read and agree to our brand promotion guidelines below.

These policies exist for one reason: to ensure that every FanFuel partner is treated fairly and that no one can market FanFuel brands with an unfair advantage.

All policies described below are network-wide and affect all partners on the FanFuel network.

Failure to comply with any of the below policies may affect your account status – resulting in either a temporary suspension or closure of the account.

WHILST THE ACCOUNT IS SUSPENDED, YOU WILL BE UNABLE TO MAKE NEW SALES OR RECEIVE A PAYOUT (INCLUDING COMMISSIONS GENERATED TO DATE OF SUSPENSION).

FanFuel Network Role:
Fanfuel operates as an affiliate network connecting independent publishers (Affiliates) with Wolfson Group brands. Fanfuel does not create , control or publish affiliate content and does not operate as the advertiser of record for promoted brands.

 

Affiliate Independence & Responsibility
Affiliates operate as independent publishers and are solely responsible for:

  • Their websites, content, and promotional materials
  • Traffic sources and advertising practices
  • Compliance with applicable laws and regulations
  • Disclosing that they may receive commission when users click on their links
  • All legal aspects of their business operations including data privacy, cookies, and consumer protection laws




UNIVERSAL POLICIES

The following policies apply to ALL FanFuel partners across ALL traffic channels:

1. Brand Usage Policies

As a FanFuel partner you are welcome to use the brand logo, product images and product names within your content. You can’t, however, do any of the following:

  • Use the brand name (or typos) as part of your website domain name
  • Use the brand name (or typos) as part of your social media page or profile name
  • Use the brand name (or typos) as part of any email address
  • Pretend to be the brand in any way

1.1 Branded Domains

No branded domains are allowed.

You must NOT use any FanFuel brand name anywhere within your domain name, including subdomains.

You must NOT impersonate the brand website, for example your domain name shouldn’t be a typo of the brand name like crazybulkk.com or crazybu1k.com.

Banned domain examples (but not limited to):

 

Additionally, you must not add any keyword modifiers to the domain name that adds a commercial or transactional intent.  


Examples: Review, reviews, best, top, compare, vs., buy, cheap, order, shop, discount.

1.2 Branded Social Profiles

No branded social profiles or pages allowed.

You must NOT use any FanFuel brand name anywhere within your social pages or profile name.

You must NOT mimic any FanFuel brand’s social presence or pretend to be the official social presence of the brand.

Examples of things not allowed on any social media platform:

  • Using the brands logo as your profile picture or cover images
  • Using the brand name as your profile name
  • Using the brand name as a page or group name on Facebook
  • Impersonating the official brand page
  • Claiming to be the official social presence of the brand
  • Using the brand name as your handle on social media platform
  • Linking directly to the brand site from your bio

1.3 Branded Email Addresses

No branded email addresses allowed.

You must NOT use any FanFuel brand names anywhere within your email address whilst marketing FanFuel brands.

You must NOT pretend to be contacting potential customers directly as the brand, it must be clear that you are promoting FanFuel brands and are not the brand itself.

1.4 Pretending To Be The Brand

No pretending to be the brand.

Whilst we have covered the most common cases we see of partners misusing brand names across websites, socials and emails this is not an exhaustive list. Any marketing activity where you are pretending to be selling directly as the brand is NOT allowed.



2. Voucher Code & Cashback Policy

Voucher codes are NOT allowed to be used by FanFuel partners/affiliates.

As a partner/affiliate you may not promote any FanFuel brands using voucher codes. Vouchers include all forms of discount code regardless of the language used when promoting ‘coupon codes’, ‘voucher codes’ or ‘discount codes’ are not allowed.

To clarify:

  • Affiliates must NOT use voucher sites as a method for promotion.
  • Affiliate/traffic partner websites must add value, they should not exclusively focus on discounts and offers.
  • There should be no voucher related terms in titles, descriptions, alt text or urls of the partners website.
  • There should be no voucher related terms in any part of paid advertising copy or graphics.
  • Voucher terms can be mentioned in the page content itself. However, it must not encourage visitors to click to reveal the code or click to view the code on the official website.
  • Affiliates should not reuse vouchers found on the brand’s official website in any of their advertising.
  • Domain names (e.g. fitnessdiscounts.com) that focus exclusively on discounting and coupon codes cannot be used to promote FanFuel brands.

2.1 Discounts and Promotions You Can Promote

Many FanFuel brands use discounted prices to encourage larger orders from customers. You can promote these offers in any of your advertising under the following conditions:

  • It must be clear that this offer isn’t exclusive to your website and is available on the brand website.
  • The promotion must be clearly explained and match the actual offer available on the website.
  • You must not be using the offers to encourage more traffic to your website or gain an unfair advantage over other FanFuel partners in Google search results.
  • You must not say that the only way to claim an offer is by clicking on your link.

This also applies to CTA’s (calls to action) in your content.

Here are some examples that are NOT allowed:

  • Click Here to Get CrazyBulk For The Lowest Discounted Price Online
  • Special Discount: Order Today With Best Price And Special Offer
  • (Huge Savings Deal) Click Here to Buy at an Exclusive Low Price Today
  • MUST SEE: We found an Amazing Discounted Price for CrazyBulk Here



And here are some examples that are OK to use:

  • Big Savings With Multibuy Options
  • Shop on the Official Site Here
  • Great Savings When You Buy a 3 Month Supply
  • Click Here to Order PhenQ Today
  • The Only Place to Buy Online
  • Learn More About CrazyBulk Here

If you are unsure about any aspect of our voucher code marketing policy please contact your account manager or our support team. Contact details can be found in your partner account dashboard.

2.2 Cashback Policy

Partners CANNOT promote any FanFuel brands using cashback websites or any method of promotion that implies that by purchasing through you they will receive a partial refund or money or other rewards in return.

3. Copyright Policy

We have a zero tolerance approach to copyright infringement.

Simply put this means you must not copy content, the design or images from any other website. This policy applies regardless of whether a full page was copied or just a few sentences.

Any copying of content, even if it is paraphrased, is NOT allowed. Your content should be unique and created by yourself or your team in full.

The use of tools to scrape or spin content is a serious breach of this policy. All advertising used to promote FanFuel brands must be your own.

Anyone breaching the copyright policy will be given a final warning. They will be responsible for removing everything they have copied. Should copyright issues be reported again, this will result in termination of your account.

4. AI Usage Policy

We recognise that artificial intelligence (AI) tools can be valuable for content creation and marketing. However, AI usage must be responsible and legal. Partners are liable for all content they create, regardless of the tools used.

4.1 Permitted AI Uses

The following AI uses are permitted:

  • Writing assistance and content creation (original content only)
  • Image generation from scratch (not based on existing copyrighted work)
  • Editing and enhancement of your own original content
  • Translation and localisation
  • Data analysis and research

4.2 Strictly Prohibited AI Uses

The following AI uses are strictly prohibited and will result in immediate account termination:

  • Deepfakes or AI-generated videos using real people’s likeness without explicit written permission
  • Voice cloning or audio impersonation of any real person
  • Repurposing or ‘reskinning’ existing videos/content to appear as if they’re about FanFuel brands
  • Creating fake testimonials or endorsements from real people
  • Using AI to generate content that mimics or copies existing copyrighted material
  • Impersonating medical professionals, celebrities, influencers or any other individuals
  • Creating misleading before/after images or results using AI manipulation

4.3 Partner Responsibility and Liability

  • You are fully liable for all content you create, regardless of tools used
  • You must ensure you have all necessary rights, licences, and permissions for any content created or distributed
  • Violation of likeness rights, copyright, or creation of unauthorised deepfakes will result in immediate account termination
  • You may be held liable for legal costs, damages, and any harm caused by your content
  • FanFuel reserves the right to take legal action against partners who violate this policy
  • AI-generated content must be clearly disclosed to your audience where required by law or platform policy

If you are unsure whether your AI usage complies with this policy, contact your account manager before creating or distributing content.

5. Payments Policy

5.1 Commission Payments

By default, invoices are generated bi-weekly, provided that the affiliate has accrued at least $100 in commissions. All invoices operate on a Net 7 payment schedule, meaning payments will be processed within 7 days after invoices have been generated and paid to the partner’s selected payment method.

Important: If an affiliate account does not have an associated payment method, we reserve the right to cancel any outstanding invoices older than six months and withhold payment.

5.2 Repeat Customer Commissions

We understand that fluctuations in sales volume occur, whether due to market trends or algorithm updates. Active affiliates will continue to receive repeat commissions regardless of sales volume changes.

However, if an affiliate removes FanFuel brands or offers from their websites, we reserve the right to withhold repeat commissions from inactive or suspended affiliates at our discretion.

6. Fraud Prevention & Prohibited Practices

We have a zero-tolerance policy for fraudulent activity and manipulation of our affiliate tracking systems. Any attempt to defraud FanFuel, our brands, or customers will result in immediate account termination and forfeiture of all commissions.

6.1 Strictly Prohibited Fraudulent Activities

The following practices are strictly forbidden and will result in immediate account termination:

  • Click fraud: Generating fake clicks through automated means, click farms, or deceptive practices to inflate click counts
  • Cookie stuffing: Forcing affiliate tracking cookies onto users’ browsers without their knowledge or genuine interaction with your content
  • Bot traffic: Using bots, automated scripts, or artificial traffic generation to create fake visits, clicks, or sales
  • Self-referrals: Purchasing products through your own affiliate links to earn commissions (except where explicitly permitted for testing with prior approval)
  • Incentivised traffic: Paying or rewarding users to click on your affiliate links or make purchases (cashback schemes, rewards programmes, paid-to-click sites)
  • Transaction manipulation: Creating fraudulent orders, using stolen credit cards, or engaging in any form of payment fraud
  • Trademark bidding: Bidding on FanFuel brand names or product names in paid search campaigns (covered in Paid Affiliates section but bears repeating)
  • Typosquatting: Registering domain names that are deliberate misspellings of FanFuel brand names to capture misdirected traffic
  • Toolbar/extension hijacking: Using browser toolbars, extensions, or plugins to intercept or replace other affiliates’ tracking codes

6.2 Traffic Quality Requirements

  • All traffic must be from real, genuine human visitors
  • Traffic must come from legitimate sources and be compliant with all applicable laws
  • Traffic must represent genuine interest in the products being promoted
  • No misleading redirects or forced traffic methods

6.3 Monitoring and Detection

FanFuel actively monitors all affiliate traffic for suspicious patterns and fraudulent activity. We use advanced fraud detection systems and regularly audit affiliate accounts. Suspicious activity will be investigated, and we reserve the right to:

  • Request additional information or documentation about your traffic sources
  • Temporarily suspend your account pending investigation
  • Reverse commissions for fraudulent or suspicious transactions
  • Terminate your account without notice for confirmed fraud
  • Pursue legal action for damages resulting from fraudulent activity

6.4 Consequences of Fraud

If fraud is detected:

  • Immediate account termination
  • Forfeiture of all unpaid commissions
  • Reversal of previously paid commissions where applicable
  • Permanent ban from the FanFuel network
  • Legal action and pursuit of damages
  • Reporting to relevant authorities and other affiliate networks

If you suspect fraudulent activity or have questions about whether a practice is permitted, contact your account manager immediately before proceeding.

  1. Account Termination & Outstanding Commissions

Treatment of outstanding commissions upon account termination is determined on a case-by-case basis depending on the nature and severity of the policy violation:

  • Fraudulent activities: Outstanding commissions are typically forfeited
  • Copyright infringement or code of conduct violations: Outstanding commissions calculated up to the date of suspension notification are typically paid
  • Other violations: Determined based on circumstances and impact

FanFuel reserves the right to make final determinations on commission payments following account termination. Affiliates will be notified of the decision in writing.

CHANNEL-SPECIFIC POLICIES

Important: Please ensure you have read and understood the Universal Policies above before reviewing the channel-specific requirements below.

The following policies apply to specific traffic channels. Please review the section relevant to your promotional methods:

8. SEO Affiliates

SEO affiliates promote FanFuel brands through organic search traffic. The following policies apply:

8.1 Pre-sell Requirements

As a traffic partner, it’s important that you are adding value to brands that you’re working with. With this in mind, we have a few simple rules:

  • You must have a pre-sell for the product. This is content describing the product you are promoting and its benefits/features, ensuring that the claims you use are in line with what’s advertised on the official Wolfson Group product sites.
  • In most cases, you are required to send traffic to the brand site from a landing page on your own website.
  • Your pre-sell landing page cannot manipulate user behaviour, for example by redirecting them automatically to the merchant. Your visitors must choose to click on your affiliate link.
  • Any large scale creation of spam or duplicate content on your (or external) websites is not permitted. All content created by partners to promote FanFuel brands should be unique and add value.

8.2 Content Quality Standards

  • Content must be original and written by you or your team
  • Claims must align with official brand messaging
  • No automated content generation or spinning tools
  • No duplicate content across multiple domains

9. Social Affiliates

Social affiliates promote FanFuel brands through organic social media content on platforms such as Instagram, TikTok, YouTube, Facebook, Twitter/X, and other social channels.

9.1 Content Requirements

  • You must disclose affiliate relationships in accordance with FTC guidelines (e.g., #ad, #affiliate, #partner)
  • Content must be authentic and reflect genuine experiences or reviews
  • Claims must be factual and align with official brand messaging
  • Before/after photos must be authentic and not misleading
  • Video content should provide genuine product information or reviews

9.2 Prohibited Practices

  • No fake reviews or testimonials
  • No purchased followers or engagement (bots, fake accounts)
  • No misleading claims about product results
  • No impersonating the brand (see Brand Usage Policies above)
  • No promoting to vulnerable audiences (e.g., minors)

9.3 Link Usage

  • Use your unique affiliate tracking links in bio/profile links
  • For platforms that allow, include links in captions or comments
  • Use approved link shorteners only (contact your account manager)
  • Do not link directly to brand site from bio without using your tracking link
  • For platforms that have disabled affiliate links, you can use QR codes

9.4 Landing Pages (If Used)

If you choose to direct your social traffic to your own landing page before the brand site:

  • Landing page must contain genuine product information and benefits/features
  • Claims must align with official brand messaging
  • Cannot manipulate user behaviour (e.g., automatic redirects)
  • Visitors must choose to click on your affiliate link
  • Content must be unique and add value

10. Paid Affiliates

Paid traffic is allowed with pre-approval only.

ALL partners MUST contact FanFuel before starting any paid traffic campaigns.

Paid affiliates use channels such as Google Ads, Facebook Ads, Native advertising, YouTube Ads, Bing Ads, TikTok Ads, and other paid advertising platforms.

10.1 Approval Process

Before launching any paid campaign, you must:

  • Contact FanFuel with details of your planned campaign
  • Specify which paid traffic source you plan to use (Google Ads, Facebook, Native, etc.)
  • Provide your landing page URL for review and approval
  • Provide screenshots or screen recordings of your planned ads
  • Get written approval from FanFuel before launching

10.2 Strictly Forbidden

  • No branded search terms: Partners must NOT bid on branded search terms including brand name or product names (e.g., ‘PhenQ’, ‘Crazy Bulk’, ‘TestoPrime’).
  • No voucher terms: There should be no voucher related terms in any part of paid advertising copy or graphics.
  • No direct linking to brand site without prior approval

10.3 Channel-Specific Requirements

Google Ads / Bing / Yahoo Search:

  • Must provide screenshot or video recording showing currently active search terms
  • We must see how the Ads look to ensure only allowed terms/phrases are used
  • We may ask to validate Ads in real time via screen share during a call
  • We have rights to ask what GEOs and times Ads are active

Native Advertising:

  • Must use own landing page at all times, no exceptions
  • Landing page needs to be fair and factual
  • We reserve rights to ask for more information (providers used, entities advertised on, etc.)

Facebook / Instagram / TikTok Ads:

  • Affiliates should use their own landing page before sending visitors to brand websites
  • We can ask for screenshots, video recordings to validate the paid Ads
  • This could also be checked on a video call by screensharing
  • Ads must comply with platform advertising policies

YouTube Ads:

  • Affiliates should use their own landing page before sending visitors to brand websites
  • Exceptions can be made for high-quality video Ads that add value
  • Direct linking requires pre-validation of video Ads on case-by-case basis

10.4 Landing Page and Pre-sell Requirements

In most cases, you are required to send traffic to the brand site from a landing page on your own website.

If you are using a channel where you feel you can pre-sell without using a landing page, you must have the funnel approved by your account manager before starting your campaign.

  • You must have a pre-sell for the product with content describing the product and its benefits/features
  • Claims must be in line with what’s advertised on the official Wolfson Group product sites
  • Landing page should be fair and compliant with FanFuel network T&Cs
  • Should not contain unrealistic claims
  • Claims should not be more aggressive than on product websites
  • Must provide genuine value to visitors
  • Must not manipulate user behaviour (e.g., automatic redirects)
  • Your visitors must choose to click on your affiliate link
  • Content must be unique and add value

10.5 Monitoring Requirements

FanFuel reserves the right to monitor paid Ad campaigns on an ongoing basis:

  • Initial campaigns may be checked weekly or bi-weekly
  • Established campaigns will be checked at least monthly
  • We need to verify partners are using only allowed search terms and creative
  • If caught using prohibited terms or practices, this gives us the right to suspend your account

11. Costingtons (Amazon Affiliate Partners)

Costingtons refers to partners who promote FanFuel brands that are available on Amazon through the Amazon Associates programme.

11.1 Approval Requirements

All Amazon affiliate partners must contact FanFuel before promoting our brands on Amazon.

You must be approved by both Amazon Associates and FanFuel before promoting FanFuel brands via Amazon.

11.2 Amazon Compliance

  • Must comply with all Amazon Associates Programme Operating Agreement terms
  • Must include required Amazon affiliate disclosure on all pages with Amazon links
  • Must not use Amazon product images without proper attribution
  • Must keep Amazon product information current and accurate

11.3 Content Requirements

  • Content must add value beyond simply linking to Amazon listings
  • Reviews must be authentic and comply with FTC guidelines
  • Comparison content must be fair and factual
  • Claims must align with official brand messaging
  • Must not make claims about products that contradict Amazon listing information

11.4 Prohibited Practices

  • No manipulation of Amazon’s search ranking (e.g., incentivised reviews)
  • No creating fake Amazon accounts to boost reviews or sales
  • No misleading price comparisons
  • No using Amazon links in email marketing without prior approval
  • No paid search bidding on Amazon brand terms (see Paid Affiliates section)

11.5 Coordination with FanFuel

  • Report significant Amazon promotional activities to FanFuel
  • Coordinate with FanFuel on major campaigns or seasonal promotions
  • Notify FanFuel if Amazon listing information appears incorrect

Policy Updates

We reserve the right to update or modify this policy at any time at our sole discretion. Any changes will take effect immediately upon posting.

If you are unsure about any aspect of these policies, please contact your account manager or our support team.