Repeat Customer Tracking For Life

Our repeat customer tracking is unique to the FanFuel network. It goes beyond even the market leading repeat order tracking options offered by EverFlow. Ultimately it comes down to one thing, we don’t rely on cookies to track repeat customer orders.

Here’s why:

  • 17% of global internet traffic is private browsing. This means after the initial order, there is no cookie stored to track repeat customer orders.
  • 50% of third-party cookies are deleted after just 14 days, so systems relying on third party cookies are unlikely to track repeat orders. It’s even worse after 1 month, with only around a third of cookies remaining.
  • The same applies to first-party cookies, with 27% being lost after 30 days. The average customer orders two months’ supply per order, which means a large proportion of customers return after their cookies are gone.
  • Cookies don’t work across devices. We live in a world where people are comfortable ordering on a wide range of devices. If their first order is on their laptop but they reorder on mobile, cookies won’t allow you to track these sales.

Don’t just take our word for it, read up on cookies in this great article from Taboola. The impact on accurately tracking your affiliate sales, especially repeat sales, is huge. 

How We Track Repeat Orders

Repeat orders are tracked by our order management system. This is an oversimplification of the full process but here’s a basic overview.

1
Order received into order management system
2
We check whether Everflow has tracked this order
3
If not we check to see if the customer has ordered before
4
If ordered before we check to see what affiliate made that sale
5
We assign the sale and you get paid weekly just like any other order

We’ve implemented some clever behind the scenes magic to make you even more money. If you promoted any of our brands before they joined the FanFuel network, we can still assign you repeat customer orders based on new customer orders that were placed prior to them signing up.

What percentage do I get? What’s the catch?

Earn up to 40% on repeat customer orders. Commission rates on repeat orders vary by brand and by how we retain the customer through campaigns, newsletters, apps etc. They’re designed to reward affiliates who actively promote FanFuel brands. The more value you drive, the more you earn. It’s that simple.

The only thing we ask to be eligible for repeat customer sales is that you’re actively promoting FanFuel brands. If your sales volume drops, it’s not a problem, Google updates happen after all! We’ll still pay repeat commissions while you’re an active FanFuel partner.